If only it were published earlier, it would have made Covert and Satterson's "The Best 100 Business Books of All Time!"
While reading this book, I felt like I was in a class learning a new concept and when it was finally over, I jumped for joy at the idea of being challenged for something different. This book epitomizes what it means to “think outside the box.” McKain has a knack for pulling common sense out of the obvious. He emphasizes how difficult it is for customers to bridge the difference between you and the competitor and lately the only difference has been PRICE. He explains why that’s a bad choice.
The examples of corporate brands such as Philip Morris, Starbucks, Obama campaign, Les Schwab Tires, Circuit City and even the local mom and pop shop are essential to understanding the Four Cornerstones of Distinction. McKain takes on the “value-added package” that most companies, particularly service-oriented businesses, seem to be employing as a way of raising prices.
The author identifies the problem, proves that there is a problem, offers a solution and provides an action plan. This is a results-oriented book if you choose to follow it through. The only thing that is stopping you is YOU! Get this book if you are ready to accept the challenge of standing out from the crowd to the customer first and your competitor second.
While reading this book, I felt like I was in a class learning a new concept and when it was finally over, I jumped for joy at the idea of being challenged for something different. This book epitomizes what it means to “think outside the box.” McKain has a knack for pulling common sense out of the obvious. He emphasizes how difficult it is for customers to bridge the difference between you and the competitor and lately the only difference has been PRICE. He explains why that’s a bad choice.
The examples of corporate brands such as Philip Morris, Starbucks, Obama campaign, Les Schwab Tires, Circuit City and even the local mom and pop shop are essential to understanding the Four Cornerstones of Distinction. McKain takes on the “value-added package” that most companies, particularly service-oriented businesses, seem to be employing as a way of raising prices.
The author identifies the problem, proves that there is a problem, offers a solution and provides an action plan. This is a results-oriented book if you choose to follow it through. The only thing that is stopping you is YOU! Get this book if you are ready to accept the challenge of standing out from the crowd to the customer first and your competitor second.
1 comments:
Your excitement for this book shows in your review. I can't wait to read it myself. Thanks for the review, Trig.
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