Virtual Book Tour & Giveaway: Linda J Lord Introduces "The Pitch"

We're excited to welcome Linda J Lord to Author Exposure and Catch That Book Radio. Please leave a comment for her and you'll be eligible to receive a copy of her new book, "The Pitch". This giveaway is for today only. 

I'll be interviewing Linda tonight on Catch That Book Radio at 8:30 p.m./Eastern. The winner for this giveaway will be announced live on the radio, so be sure to listen in and find out if you've won!

You can call in (877-230-1922) to ask questions or send your question via twitter @authorexposure during the show.  To check out the topics of discussion, please click on the T.M.I. tab.

If you're not going to be able to make tonight's podcast, remember to download it on ITunes for free or subscribe RSS on BlogTalkRadio and please tell a friend.

~BOOK REVIEW~

Here's a story about Liz Robertson, mom to 14-year old Justin, a passionate soccer player. Liz owns an event planning business that encounters financial troubles caused by a lack of leadership. She ignores rectifying the situation until it begins to cause a rift in her relationship with Justin.

Soccer season begins and while attending soccer practice, Liz learns important strategies from Justin’s soccer as he guides the players. She later realizes that those tips could be used as business strategies to bring her business back to life.

Lord carefully weaves these business strategies within a fictional story. When it comes to finding books on entrepreneurship, you will usually find books on how to get started or books dealing with leadership and management in a broad sense. Lord's approach was practical and relatable. I'm willing to bet that if you had to remember a business strategy, it would be easy to recall it from this story instead of an outline. I recommend this book because it teaches logical business strategies for a failing business, a stage of business not readily addressed. You also get a great story that highlights the importance of family while running a business – your business.